A PDPD file is a data file created by Synthrone Crafter, an application that allows retailers to administer, manage, format, and update e-content. It contains one or more products along with product data specifications and product logistics data. PDPD files may include text, images, video, animations, and drawn objects.

Synthrone offers end to end services to brands and retailers for conducting online transactions. Synthrone Crafter is one of several programs available as part of the Synthrone ecommerce platform. Other programs include Synthrone Explorer for gathering ecommerce information, Synthrone Publisher for delivering e-content, Synthrone Booster for increasing a brand's visibility, and Synthrone Tracker for measuring the performance of ecommerce assets.